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With operators exploring alternative revenue streams to maximise revenues and with the expected launch of 3G services by end-2010, the mobile value-added services (MVAS) industry, which has been a
There has been a tremendous growth in the mobile subscriber base in the past few years. However, voice tariffs have only headed southwards, translating into lower ARPUs and a decline in operator
i Gc s ven the declining ARPUs, rising ompetition, low tariffs, and nearaturation levels in the voice market, telecom operators are gradually realising the importance of mobile value-added ser- vices
With penetration rates in the developed markets at over 100 per cent, revenue growth strategies rooted in customer acquisitions have now been rendered ineffective. As a result, operators are now
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