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AISHWARYA content-type content▼type (content-type%)

AIRTEL content-type content▼type (content-type%)

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FINCABLES content-type content▼type (content-type%)

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IDEA content-type content▼type (content-type%)

ITI content-type content▼type (content-type%)

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MTNL content-type content▼type (content-type%)

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RCOM content-type content▼type (content-type%)

SHYAM TEL content-type content▼type (content-type%)

SPANCO content-type content▼type (content-type%)

SPICE MOBILE content-type content▼type (content-type%)

STERLITE TECH content-type content▼type (content-type%)

TANLA content-type content▼type (content-type%)

TATA COMM content-type content▼type (content-type%)

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XLTELENE content-type content▼type (content-type%)

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Media and Entertainment

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Robust Network: Sify offers digital solu...

With the shift towards digitization becoming more pronounced, enterprises in the media and entertainment business are significantly stepping up their investments in information and communication technology (ICT).

The media and entertainment industry has been at the forefront of technology adoption owing to its need to follow an audience-first strategy.

The media and entertainment industry today is witnessing a “second screen” phenomenon with more and more content being accessed and consumed through online channels, rather than the traditional mediums of TV, magazines and newspapers.

According to a report by PricewaterhouseCoopers and the Confederation of Indian Industry, the Indian media and entertainment industry generated Rs 1,124 billion in revenue in 2013, marking an increase of 19 per cent over the previous year.