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Bharti Airtel partners OnMobile to power games for Airtel Thanks app users

October 21, 2019
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Bharti Airtel has partnered with OnMobile Global Limited to launch a Diwali gaming solution for Airtel Thanks app users. It will be part of the Airtel Diwali Mahotsava during this festive season and will go live from October 20, 2019 until November 3, 2019.

The gaming solution consists of engaging games like Tombola, Spin the Wheel, daily trivia-based quizzes and more. The users participating in “Airtel Diwali Mahotsava” will kick start the celebration with assured prizes and sweepstakes as soon as they cross a certain level in the game of their choice. Additionally, they can also redeem their points after achieving a milestone or they can choose to accumulate Airtel reward points to get to the next one.

Airtel Thanks app users playing the Diwali games can enjoy gifts and festive coupons across various categories. Users will also have the opportunity to be the daily sweepstake winner. With Spin the Wheel, a user can win grand giveaways like iPhone11, Fossil Smart Watches, Mi TVs etc and by scoring the reward points users will get a chance to win a brand-new Hyundai Verna car, MI TV, wireless headphones etc.

Commenting on the development, Varun Das, vice president - product, Bharti Airtel, said, “OnMobile with its gaming solutions is creating a premium experience within Airtel Thanks app and bringing in carefully curated games for our valued customers. We look forward to strengthening our partnership with OnMobile.”

Meanwhile, Sanjay Bhambri, president & chief operating officer, OnMobile Global Limited, said, “The Indian gaming industry is witnessing a commercial upsurge due to availability of faster internet and affordable smartphones. We are excited to partner with Airtel to launch our gaming solution for the Airtel Diwali Mahotsava. It reinforces our commitment to provide a smarter gaming experience to the Airtel consumer.”

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