Bharti Airtel has announced the launch of its converged digital entertainment play, Airtel Xstream.

Airtel Xstream is part of Airtel’s vision of building a world-class digital entertainment ecosystem for Digital India and make it accessible to customers through innovative devices and exciting applications. Over the coming months, Airtel plans to roll out a range of exciting solutions to cater to the entertainment needs of every customer segment of India that is getting transformed through rapid adoption of high speed data services.

Notable features of this new offering are as follows-

All the content on one platform, delivered across screens: Airtel Xstream brings one of the widest entertainment catalogues – hundreds of satellite TV channels, tens of thousands of movies and shows in English, Hindi and multiple Indian languages, millions of songs, plus access to all the popular OTT entertainment apps on one platform. It enables customers to access all this content across the screen of their choice, TV, PC, and Smartphone with a unified user interface.

Future Ready platform for connected homes: Airtel Xstream devices will come with capabilities beyond world-class entertainment and will be the IoT gateway for enabling a range of solutions for connected homes.

Exclusive benefits for Airtel Thanks customers: Airtel Thanks customers will enjoy exclusive benefits on Airtel Xstream, including free access to premium content from Airtel’s content catalogue plus offers on a range of other services.

Commenting on the development, Adarsh Nair, chief product officer, Bharti Airtel, said, “Airtel is on an exciting mission to provide a broad array of digital services and platforms that can form the foundation for a rising India. As part of our digital entertainment play, our vision is to truly massify digital entertainment and make it accessible to more and more customers through innovative platforms. Today, we are announcing India’s first converged entertainment platform Airtel Xstream that brings together your favorite content including Live TV, video, music, news, and sports across an OTT smart stick, internet enabled set top box and handheld devices. Digital India is transforming the way content is being consumed over internet connected devices. Airtel Xstream will cater to needs of a new generation of consumers who are looking for seamless and converged entertainment across multiple screens at home and on the go.”

With the launch of Airtel Xstream, Airtel has become the first company in India to enable a seamless digital entertainment experience, with a unified user interface across all screens. Airtel has rolled out a new range of Airtel Xstream connected devices that will make any TV a smart TV. This includes, Airtel Xstream Stick, Airtel Xstream Box and Airtel Xstream App and Web access.