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Google partners Prasar Bharati to digitise content and telecast national events

Sales & Marketing , August 14, 2019

Google has announced a long-term partnership with Prasar Bharati.

Under the partnership, Google will digitise over two decades of All India Radio (AIR) and Doordarshan’s content on Google Arts & Culture. Further, it will host Prasar Bharti’s digital archives on YouTube in over 12 Indian languages.

Moreover, Google would live telecast national events such as the Independence Day and Republic Day on YouTube and Google Search.

 
 

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