Bharti Airtel and ZEE5 have announced that they have further strengthened their strategic partnership to enable a world-class digital content experience for Airtel mobile customers.

As part of Airtel’s refreshed #AirtelThanks customer rewards program, all Airtel platinum customers will get unlimited complimentary access to ZEE5’s vast content catalogue as part of their plan benefits. All Airtel mobile customers on Infinity Postpaid plans of Rs 499 and above will be eligible for this exclusive benefit.

ZEE5 has an extensive digital content library that includes the video on demand (VOD) network content along with the recently launched ZEE5 originals, movies, TV shows, music videos, lifestyle shows, kids shows and plays.

Commenting on the development, Shashwat Sharma, chief marketing officer, Bharti Airtel said, “#AirtelThanks has received phenomenal response and we are delighted to bring ZEE5’s exciting content to our platinum customers as part of the value proposition. We will continue to expand our ecosystem of partners to enable a differentiated experience for our customers.”

Meanwhile, Manish Aggarwal, business head, ZEE5 India said, “This partnership is in line with our growth strategy as it is a crucial step towards fulfilling our aim to offer new and exciting content. It will strengthen our reach by the potential proliferation of ZEE5 premium content to a wider and new set of audience. We are happy to partner with Airtel, and via similar partnerships we will continue to enhance our offerings with the customer at the center.”