Airtel Digital TV and Shemaroo Entertainment have collaboratively launched a subscription premium service offering a variety of horror movies, TV shows and web series. The platform will offer a subscription service for a range of horror, thriller and crime related content.

Commenting on the partnership, Richa Kalra, product manager-DTH, Bharti Airtel, said, “At Airtel, we are always innovating to expand our offerings with a discerning array of specially curated content to fulfil the preferences of each of our customers. Today, we are excited to launch a service which is a platform for horror and thriller content on TV. With an aim to truly delight our customers we promise to continue to add exciting content to our bouquet of entertainment offerings.”

Meanwhile, Kranti Gada, chief operating officer, Shemaroo Entertainment Limited, said, “The Horror TV – Ab Lagega Darr consists of the most popular and engaging horror content. The finest collection of movies, television shows, web series will definitely entice horror and thriller genre fans and fulfil our promise to provide the best entertainment packages. We are glad to partner with Airtel Digital TV and curate the innovative service in our effort to constantly delight the consumers.”