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Airtel reduces the total number of post-paid plans to four across all circles

May 15, 2019
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Bharti Airtel has withdrawn its low-valued post-paid plans, the ones that are below Rs 499, across all circles and has reduced the total number of plans offered to four. This move is aimed at improving its average revenue per user (ARPU), lower costs and boost profitability.

As a result, Rs 499 has now become the entry point for post-paid customers, who make up around five-seven per cent of its over 284 million subscriber base but contribute some 20-25 per cent of revenue.

As part of this move, Airtel has discontinued the Rs 299 and Rs 399 plans along with high-value plans of Rs 649, Rs 1,199 and Rs 2,999. It now offers just four post-paid plans- Rs 499, Rs 749, Rs 999 and Rs 1,599.

As per industry sources, the Rs 349 plan is in use for some limited users in a few circles but would be phased out eventually.

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