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Global smartphone shipments decline 6.6 per cent during QE March 2019

May 02, 2019
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According to preliminary data from the International Data Corporation (IDC), global smartphone shipment volumes declined 6.6 per cent year on year (YoY) during the quarter ended March 2019. A total of 310.8 million units were shipped in during the quarter, which marks the sixth consecutive quarter of decline in shipments.

The year 2018 saw smartphone shipments drop 4.1 per cent over 2017, which included a 3.5 per cent decline in the first quarter of 2018, a little over half of what has been experienced in the first quarter of 2019.

Although Samsung was able to retain the top spot, its volumes dipped 8.1 per cent with 71.9 million shipments. Interestingly, the only vendor that managed to increase volume and market share was Huawei which claimed the second spot. The Chinese company saw a YoY growth of 50.3 per cent during the quarter with volumes of 59.1 million units and a 19 per cent market share. Apple saw a drop in shipments to 36.4 million units, a 30.2 per cent decline from last year.

Commenting on Huawei’s growth Ryan Reith, program vice president with IDC's Worldwide Mobile Device Trackers said, "It is becoming increasingly clear that Huawei is laser focused on growing its stature in the world of mobile devices, with smartphones being its lead horse. The overall smartphone market continues to be challenged in almost all areas, yet Huawei was able to grow shipments by 50 per cent, not only signifying a clear number two in terms of market share but also closing the gap on the market leader Samsung. This new ranking of Samsung, Huawei, and Apple is very likely what we'll see when 2019 is all said and done."

Meanwhile, Xiaomi’s shipments too declined to 25 million, a 10.2 per cent fall YoY. Vivo returned to the top five in the market and saw volumes increase by 24 per cent at 23.2 million and a market share of 7.5 per cent. The company shared the fifth spot with Oppo.  However, OPPO’s volumes declined by 6 per cent at 23.1 million units during the quarter.

According to IDC, while the China market will likely be challenged for the rest of the year, it was the U.S. market that was hit worst during the quarter. Smartphone volumes declined 15 per cent YoY as replacement rates continue to slow.



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