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Over 40 per cent online smartphone sales done by resellers, says techARC

April 16, 2019
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According to a recent study by techARC, around 40-45 per cent of online smartphone sales happen in the form of reseller fraudulent sale.

As part of this, small and medium-size sellers purchase smartphones in bulk from online portals and sell them in the offline market.

TechARC pointed out that this is adversely affecting the entire smartphones e-commerce segment.

The study also highlighted that the pure online sales contribution declines from around 40 per cent to 21-24 per cent of the total smartphone sales if the volume of this resale is taken out.

Further, the strategic importance of the online channel for sale of smartphones seems to be overstated in the face of this revelation. This impacts the business plan of smartphone brands and other channel partners.

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