Vodafone Idea Limited has announced a strategic partnership with Shemaroo Entertainment’s newly launched video streaming service, ShemarooMe. Under this partnership, the subscribers of Vodafone Play and Idea movies & TV apps will get full access to Shermaroo’s content library across Bollywood, devotion, kids and other such genres and languages.

ShemarooMe has a wide array of content offerings spanning various genres like Movies, shows, music, plays, devotional, kids and similar in Gujarati and many more languages.  This partnership will give all the fans of Gujarati content access to over 400 latest Gujarati nataks, blockbuster movies and much more through ShemarooMe. The ShemarooMe Gujarati content offering includes movies like Chhello Divas, Gujjubhai the Great, Sharto lagu, Natsamrat, Thai Jashe, and plays like Gujjubhai Banya Dabang, Mari wife Mary Kom, Gujjubhai ni Golmaal and many more. All these titles are likely to reach new viewers through this association.

The customers of Vodafone Idea will get exclusive access on Vodafone Play and Idea movies and TV apps for a period of one month.

Speaking on the partnership, Sashi Shankar, Chief Marketing officer, Vodafone Idea said, “We are excited to partner with Shemaroo Entertainment to provide rich curated content across genres to our customers. Through this partnership our customers will get access to the best quality Gujarati content on the Vodafone Play and Idea Movies and TV apps exclusively. Our endeavor is to provide our customers with authentic entertainment keeping in mind their consumption pattern, culture and language preferences. We believe that video and regional content will be the key differentiator and its consumption will grow rapidly in the coming years, more so in the Gujarat market because of its affinity for watching Gujarati plays. We have been working towards strengthening our content offering and this partnership is a step further towards enriching our content portfolio.”

Meanwhile, Hiren Gada, Chief Executive Officer (CEO), Shemaroo Entertainment Limited, said, “We are delighted to partner with Vodafone Idea. ShemarooMe has a huge plethora of content across genres and an unmatched offering of Gujarati content catering to the Asli fan of Indian content. Through partnerships like these, we wish to bring our content to the end-customers, and we are sure that the subscribers of Vodafone Play and Idea Movies & TV apps will thoroughly enjoy our offerings.”