Vodafone Idea Limited (VIL) has announced a strategic partnership with Sun TV Network. This partnership will enable VIL’s customers to access Sun NXT’s exclusive digital content. Sun TV Network’s over the top (OTT) platform, Sun NXT, caters to Tamil, Telugu, Kannada and Malayalam audiences, having over 50,000 hours.

Through this partnership, VIL has widened its bouquet of regional content on Vodafone Play and Idea Movies and TV app respectively. As part of the deal, Sun NXT will provide over 30 Live TV channels, over 4,000 movies and a huge repository of TV shows, music videos and short format content on both Vodafone Play and Idea Movies & TV App.

The customers will be able to access top TV channels like Sun TV, Gemini TV, Udaya TV, Surya TV and many other such channels and also popular movies and top-rated TV shows across the four languages on Sun NXT through Vodafone Play and Idea Movies &TV.

Commenting on the partnership, Sashi Shankar, chief marketing officer, VIL said, “When it comes to content, we are singularly focused on providing entertainment to our customers keeping in mind their consumption, language and culture. We believe that video and vernacular are the new growth drivers in digital content consumption today, especially in markets of South India. Regional content creates affinity amongst the consumers. We are delighted to partner with Sun TV Network to provide enriched entertainment to our customers by offering high quality regional content on Vodafone and Idea’s Mobile apps.”

Meanwhile, Sun NXT spokesperson said, “Vodafone Play and Idea Movies and TV app has built a robust portfolio of regional content. Now with Sun NXT, customers will have access to South India’s biggest movie library, Top TV shows and Live TV in their native language. From its launch in June 2017 till now, Sun NXT has fast become the most preferred content consumption destination for South Indians, not only in India but also across the world.”