Vodafone Idea Business Services, the enterprise arm of Vodafone Idea Limited (VIL) has partnered with Coca-Cola India and eBest IoT to introduce connected coolers across India. The connected coolers will enable Coca-Cola to understand consumer behaviour and use their insights to enhance consumer experience.

The connected coolers would be powered by Vodafone SuperIoT which enables end-to-end management of device, application, connectivity, service platform, support and security. Additionally, the technology will also equip Coca-Cola’s partners to manage inventory, track sales, monitor the usage pattern and track locations, thereby enabling them to increase sales and enhance customer experience.

Further, in order to ensure that customers get the best taste, this IoT solution has developed static cabinets into intelligent assets through a sensor that detects temperature, humidity and door closing/opening. This helps in maintaining the quality of the bottle of Coke delivered to the customer.

The pilot for the connected coolers has been successfully completed and they will be introduced in phased manner across the country.

Speaking on the collaboration, Nick Gliddon, chief enterprise business offer, Vodafone Idea Business Services said, “Vodafone Idea Limited is extremely pleased to partner with a global leader like Coca-Cola India to bring the benefits of Internet of Things closer to the consumers. As organisations embark on their digital journey, collaborations like this will enable them to harness the power of IoT, driving innovation and growth. I am confident that the introduction of connected coolers is the beginning of Coca-Cola’s journey in building a digital ecosystem for deepening their engagement with the Indian consumers.”

Further, Sanjay Rawal, chief information officer, Coca-Cola India and South-West Asia said, “Coca-Cola’s portfolio is expanding, and we are harnessing the power of technology to get consumer insights which can help us engage better with our consumers and provide choices tailored to their location and behaviour. The connected cooler is the next milestone in our journey towards digitizing the marketplace and establishing a connected environment with our consumers. We are delighted to have partners like Vodafone Idea Business Services and eBest IoT.”

Meanwhile, Karan Bakshi, chief executive officer, ebest IoT said, “We are extremely happy to partner with Coca-Cola India for our Connected Retail Solution. We are confident that our solution will provide relevant insights to Coca-Cola and help them realize better ROI on their cooling assets”