Bharti Airtel has partnered with NDTV to launch NDTV Hop which would be the world’s first live channel offering exclusive content for Airtel TV users.

Under the partnership, NDTV HOP would offer its users instant access to digital content comprising of the latest news, Bollywood, auto, technology, pop-culture, online deals and fashion among others. Further, the content provided is tailor made for millennials.