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VOTO to launch premium range of handsets in India; eyes 2% smartphone market share

September 12, 2018
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VOTO Mobiles is planning to launch three smartphones under the Rs 10,000 segment to enter the highly competitive smartphone market in India. It is aiming to target 2 per cent of market share and projects to sell more than a million smartphone units in India by the end of the financial year 2018-2019.

VOTO currently have a substantial sale of its handsets in China under an exclusive partnership with Telco China Mobile. In China, VOTO’s handsets are manufactured by Xunrui Communications, which makes devices for several global mobile brands. VOTO Mobiles leverages Xunrui’s research and development (R&D) and product design expertise. VOTO plans to invest Rs 5 billion in operations, marketing and promotions in India. They are coming up with branded store mainly for utility products and accessories. Their branded accessories are sold in 80 countries, all across the world.

“More and more Chinese brands are entering in India and are now contributing to more than 3/4 of the total smartphone market. India is one of the most potential markets for Smartphones and demand for it is growing every year. In the initial phase, alongside India, we have plans to enter Bangladesh, Sri Lanka, and Nepal too,” said VOTO official from China.

VOTO also plans to do handset bundling with major telecom operators like Airtel, Vodafone-Idea and Reliance Jio.

Santosh Singh, National Sales Head, VOTO India said, “VOTO mobile aspires to be one of the leading smartphone companies by offering its superior handsets at the most competitive prices. Simultaneously, it will generate tremendous value for its investors & stake holders too.”

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