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RJIL partners Screenz to boost its gaming portfolio

May 18, 2018
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Reliance Jio Infocomm Limited (RJIL) has partnered with Screenz, a platform for entertainment-based interactivity. The partnership will add to RJIL’s existing platform for gamification.

According to RJIL, with this exclusive partnership, Jio Screenz will become one of the largest platforms and one of the only integrated providers of entertainment-based gamification in India.

This will empower broadcasters and publishers to create engaging content with robust scalability. The features on this platform are highly adaptable for varied content, allowing for live, real-time interactions between broadcasters and viewers, keeping them watching and engaged. The platform will provide increased engagement and new advertising opportunities due to its advanced abilities to create differentiated interactions utilizing distinct and specific profiles of individual viewers.

This is the second such innovative brand-engagement platform launched by RJIL in the last few days. Last week, RJIL announced the launch of an artificial intelligence-based brand engagement platform called JioInteract.

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