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Idea Money partners with redBus to enable internet-free access for ticket booking

November 09, 2017
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Idea Cellular subsidiary-owned digital wallet service Idea Money has partnered with online bus ticketing platform redBus to enable hassle-free bus ticket booking for Idea Money customers with limited or no internet access.Idea Mobile Commerce Services Limited (IMCSL) is currently offering the digital wallet service, which is a subsidiary of Idea Cellular.

The telecom operator stated that this collaboration would allow customers to book bus tickets online through Idea Money’s (retail asset model) RAM portal with the help of the retailer at all Idea Money retail points. It added that the essence of its RAM model is to bring more and more online services to offline customers and establish a sense of inclusiveness. With this partnership, Idea Money, further empowers its retailers with a comprehensive suite of offerings, those that the customers can avail easily at all times

The operator has pointed that with an aim to scale up rural assisted bus bookings, the Idea Money - redBus partnership is expected to work to solve the accessibility and transport challenges faced in the distant and smaller towns of our country. The customers can access bus bookings across over 70,000 routes in India, inclusive of both inter and intra state travel, on private and state-run bus services like GSRTC, UPSRTC, among others.



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