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Route Mobile acquires managed SMS firewall brand 365squared

September 20, 2017
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Route Mobile Limited, a global communication service provider has acquired 365squared – a short message service (SMS) monetisation value added services (VAS) brand.

365squared are industry experts of the Managed SMS firewall concept. The company addresses concerns related to ‘protecting revenue leakage’ for the mobile network operators (MNOs) by tackling the unauthorised and grey A2P SMS by-pass.

Route Mobile will integrate 365squared’s SMS firewall services immediately for its existing and new clients. The enhanced firewall service will empower MNOs to effectively reduce the SMS threats, monitor SMS traffic delivery, ease operational costs and enrich customer experience.

Commenting on the acquisition, Mr. Rajdip Gupta, co-founder and chief operating officer (CEO), Route Mobile said, “SMS Firewall market will grow exponentially in coming few years and with 365squared on-board, Route Mobile will scale new heights. This partnership will augment our firewall service and will provide 365squared access to our telecom companies relationships globally especially to those in Latin America and Africa. We also understand that 365squared offers one of the most exciting and unique value propositions on the market and hence they will continue to operate with the existing brand name and under the existing management team.”

Talking about the acquisition, Mr. Tonio Ellul, Co-Founder and CEO of 365squared said, “We are excited to join Route Mobile family as we share a common goal in delivering innovative and trusted solutions for customers in a dynamic market. Retaining the existing brand name will allow us to grow independently while contributing to Route Mobile’s business.”


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