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Spectranet rebrands to ‘Spectra’

September 08, 2017
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Spectranet, has unveiled its new brand name, Spectra and its new website, spectra.co . As part of a revamped customer-centric strategy, the company also launched its new product catalogue by introducing 100 Mbps only plans for its customers in Delhi, Gurgaon, Noida, Ghaziabad, Mumbai, Chennai and Bangalore.

With the new brand approach, Spectra has chosen a typography-led expression which resonates with the brand’s new offerings and agile customer support. The company’s new website - spectra.co - takes a minimalist approach and enables a simple and fluid digital web and mobile experience for customers and visitors. The company roped in Ochre, a brand and experience consultancy based in London and Dubai. Ochre had been working closely with the leadership team and customers to create the overall brand expression and experience strategy.

Commenting on the announcement, Mr. Udit Mehrotra, managing director and chief operation officer, Spectra, said “By rebranding to Spectra, we intend to bring a new level of broadband experience to consumers. We are aiming to expand our business operation to maximise our customer outreach in the cities we are operating. We are fully committed to offer higher speeds, better service, and an overall better experience to our customers; at par with services offered globally in the developed countries”



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