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Bharti Airtel appoints Rajeev Sethi as chief commercial officer of Africa operations

January 04, 2017
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Bharti Airtel has appointed Rajeev Sethi as the chief commercial officer of its Africa operations. Prior to this, Sethi was working as the chief executive officer of Grameenphone. He has over 21 years of experience across several sectors including Telecom, information technology, paints and petroleum. Prior to joining Grameenphone, he worked as the chief marketing officer of Telenor India for around two years.

In his new role, Sethi would be responsible for the formulation and implementation of customer-centric commercial strategies across all 15 countries covered by Airtel Africa. His key focus areas would be across Airtel’s consumer and enterprise businesses including products and pricing, distribution, brand and customer experience.

Sethi is an MBA from the Indian Institute of Management, Lucknow and is an electrical engineer from Gujarat University.

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