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Interview with Kushal Nahata, Chief Executive Officer and Co-founder, FarEye

May 24, 2016
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FarEye is a start-up offering mobile-enabled solutions for field workforce management. It is leveraging technology to help enterprises manage their field workforce and deliver a superior experience to their customers. Kushal Nahata, chief executive officer and co-founder, FarEye, talks about the role of information and communication technology (ICT) in an IT company’s daily operations and the upcoming trends in this space.

Kushal-Nahata-CEO-and-Co-Founder-FarEyeHow have IT and telecom helped the company enhance its business operations and performance?

IT and digitisation have helped narrow the company’s focus to high-impact digital practices. Speed, efficiency and accuracy are the three pillars of business operations. These, together with the five digital forces - robust customer analytics, order management, self-service customer relationship management, a simplified IT-application landscape and automation of IT-infrastructure - have changed the landscape of the company.

IT companies with these digital capabilities, boast a profit margin of 43 per cent while those with less digitisation have a profit margin of 21 per cent on an average. In this digitally connected world, enterprise applications are providing tremendous power, agility and flexibility. To gain organisational alignment and ensure successful execution of the omni-channel strategy, the first step is identifying possibilities, and defining goals and the likely benefits.

What are the key enterprise applications that the ITes industry deploys?

Most of the IT-enabled service (ITes) companies deploy enterprise applications to coordinate multiple functions and business processes. Enterprise systems integrate the key internal business processes of a firm into a single software system to improve coordination and decision-making. Supply chain management, customer relationship management, enterprise resource planning, project management and business intelligence are the key enterprise applications being used by ITes companies. These enterprise applications integrate all the information streams produced by a firm into a single, coherent enterprise-wide set of data.

What is the level of virtualisation and cloud adoption in the Indian ITes industry?

Virtualisation helps organisations increase equipment utilisation rates, data centre space and energy usage. It has boosted server utilisation rates to over 70 per cent from just 15-20 per cent earlier. Cloud computing has emerged as a key area of business innovation owing to its flexibility and

pay-as-you-go pricing. In addition, multi-tenancy and ease of implementation are driving businesses the cloud way. Elasticity, mobility, automation and density of virtual machines demand new network architectures focusing on high performance, portability and the innate understanding of the virtual machine as the new building block of the data centre. Around 55 per cent of chief information officers in the industry see the need to outsource the cloud service to a third-party vendor.

What are the challenges faced in the implementation of new technologies?

While implementing a new technology we have to shift our clients from the old platform to the new platform, train the team members and align them with our vision. Replacing existing technologies with new ones takes up both resources and time.

What are the key emerging technology trends that are likely to be witnessed by ITes players?

In today’s digitally enabled world, consumers expect a seamless multi-channel experience. Millennial consumers are comfortable adopting new digital technologies, and this informed consumer base is defining market conditions and compelling businesses to rethink traditional operating models. Accelerated technology disruption, heightened customer centricity and a growing dependence on IT to transform business models have increased the demand for IT agility. IT needs to fulfil this business imperative and deliver high quality end-products quickly. As the role of IT in the business value chain evolves into a potent innovation engine, the demand for a tech-savvy workforce has intensified. This is increasing the pressure on IT to restructure itself into a skill-driven, role-based work unit having greater technical know-how and relevant business skill-sets. With the increasing pace of digitisation, I see the transformation of legacy businesses into digital enterprises and the deployment of a mobile-first software-as-a-service (SaaS). The digitisation of enterprises will be through mobility-cloud convergence.

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