`

Feedback

Reader's Poll

Which of the following technologies/concepts are likely to witness significant traction this year?
 
Any data to show

Teledata

Tele Data

Mobile Subscribers Yearwise comparision

Error
  • JUser::_load: Unable to load user with id: 679

Data Usage Trends: NSN releases third MBit index report

May 05, 2014
E-mail Print PDF

Nokia Solutions and Networks (NSN) has released the third edition of the MBit Index, a report on the performance of the mobile broadband segment in India. In the previous edition, the company focused on growth trends in 2G, 3G and overall data traffic at the pan-Indian and circle levels. It also compared data consumption per user on 2G and 3G networks in 2012. In this edition, the study examines all these trends for 2013 and those in current data device usage in India.

The primary objective of the MBiT Index is to highlight time series-based statistics and insights about the growth in mobile broadband traffic in India and correlate these trends with the changes in various ecosystem drivers such as subscriber usage patterns, devices, tariffs and coverage.

The MBit Index has been established by tracking the actual data payload generated in 2013 on all 2G (GPRS and EDGE) and 3G networks operated by NSN for several Indian operators. It provides an aggregated view of how 2G and 3G subscribers in India are using data services.

Overall findings

3G growth in India exceeds global average

3G uptake in India grew by 146 per cent year on year in 2013. This was higher than the global average for mobile broadband data growth, which is doubling every year.

Increasing 3G uptake: 3G accounted for 43 per cent of the total mobile data in 2013, as compared to 33 per cent in 2012. The active 3G subscriber base grew by 50 per cent year on year in 2013.

Meanwhile, the uptake and growth of 2G services further stabilised, owing to a reduced premium on 3G services and higher smartphone penetration, leading to the migration of high-end 2G customers to 3G. 2G currently accounts for 57 per cent of data usage, as compared to 66 per cent in end-2012.

Category A circles drive 3G demand: 3G data usage grew at 185 per cent year on year in these circles. 3G coverage in India is much below the level required to provide an optimum customer experience. Even in the top 50 cities (in terms of mobile traffic) in Category A and B circles, many cities do not have 3G coverage and require an additional 20-25 per cent of existing sites for coverage. This gap is smaller in circles (5-10 per cent) where an operator holds a leadership position (in terms of subscriber base and ARPU).

Operators need to fine-tune 3G coverage and promotion: To drive 3G service uptake, operators need to enhance 3G coverage across circles and promote these services by collaborating with over-the-top and social media players.

Trends in mobile broadband

•Total mobile data usage rose by 87 per cent from January to December 2013.

•On an average, each 3G customer uses 3.6 times more data than a 2G customer. By end-2013, a 3G customer used 532 MB of data per month, as compared to 146 MB per month by a 2G customer.

•In certain metros and Category A circles, the average data used by a customer was 1 GB per month, indicating high demand and sustained interest in 3G services.

Category-level mobile broadband trends

•The metros (11 per cent of the population covered) accounted for 17 per cent of mobile data usage. The 3G data payload in these cities doubled on a year-on-year basis in 2013. 3G now accounts for half of the mobile data used in metros.

•Category A circles (35 per cent of the population covered) account for 47 per cent of mobile data usage. These cities currently drive half of overall 3G mobile data usage in the country.

•Category B circles (39 per cent of the population covered) account for 28 per cent of the total mobile data usage. The 3G data payload in these circles surpassed that of the metros in 2013 and currently accounts for 31 per cent of all data traffic in these circles. While the demand for these services is increasing, there are gaps in 3G coverage in these circles.

•Category C circles (14 per cent of the population covered) account for 8 per cent of the total mobile data usage. The 3G payload increased by over 165 per cent in 2013, with 3G accounting for 47 per cent of the total data traffic.

Category-level 3G coverage

•Metros: Despite a large geographical coverage, there are patches where 3G is handed over to 2G. On an average, an additional 15-20 per cent 3G sites are required to provide the same coverage levels as 2G. Moreover, owing to the substantial demand for using data indoors, small cells can be used to ensure quality user experience.

•Category A circles: Of the top 50 cities where 3G has been launched, an additional 10-15 per cent 3G sites are required to provide the same coverage as 2G.

•Category B circles: Of the top 50 cities which have 3G services, an additional 15-20 per cent 3G sites are required to provide the same coverage as 2G.

 •Category C circles: The contribution of Category C circles to overall mobile data traffic has been low, owing to poor coverage of 2G and 3G services. In 2013, 2G service uptake grew at 56 per cent year on year and 3G service uptake grew at 165 per cent year on year. This indicates significant demand for high speed mobile networks. Therefore, operators require to build both 2G and 3G networks in these circles. Of the top 50 cities where 3G has been launched, an additional 25-30 per cent of 3G sites are required to provide the same coverage as 2G. Also, beyond the top 10 cities, the number of 3G sites per city is very low.

 
 
  • Most Viewed
  • Most Rated
  • Most Shared
  • Related Articles
 Your cart is empty

Monday morning

Monday morning