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Girish Oberoi, Sr. Director, Account Management, Telecom, Emerson Network Power

May 01, 2014
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Girish Oberoi identifies closely with Emerson Network Power (India) Private Limited, having worked with the company for the past 18 years. In his current capacity as senior director, telecom account management, he oversees the company’s telecom business in India, Greater India (Sri Lanka, Bangladesh and Bhutan), and Africa.

He started his career in the service operations segment and joined Emerson Network Power (India) in 1996. He established its precision air-conditioning service network for the north zone. In 2002, he took over the sales function for the company’s telecom customers for precision air-conditioning products. In 2004, he moved into a managerial role and spearheaded the sales of these products for the IT, telecom and industrial verticals for the northern region. In 2006, Oberoi took over a new role – overseeing the company’s data centre business for the northern market. “I executed many prestigious, high-value data centre projects,” he says. He took charge of the telecom sales vertical in 2008, initially overseeing key accounts in the north zone and later on a pan-Indian basis. “The key to success was adopting a solution-centric approach, by adding new products and solutions for outdoor applications. I was also involved in the firm’s business in Africa. I set up a team to handle the telecom business for Airtel Africa,” he says.

When asked about his most memorable assignment, Oberoi recounts the time he handled a major data centre design and build project for an Indian telecom company. “The data centre was spread across 34,000 square feet and the scope of work included implementing power and thermal solutions. It was very challenging yet exciting,” he says.

Going forward, the target is to provide high efficiency products to telecom clients. “There is still a lot of ground to be covered in this space. A key challenge for the industry is to reduce power consumption and dependence on diesel generators. To achieve this, we are focused on developing reliable, world-class products and green solutions,” he says.

However, cost is a major concern. “Telecom is a highly price-competitive market, with the customer always demanding best-in-class solutions at competitive prices,” Oberoi notes. “Network coverage has become a major challenge and we are working closely with customers to develop outdoor solutions for this.”

On a personal note, Oberoi says he enjoys listening to music, travelling, and spending time with his family and friends.

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