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Netxcell introduces IVR and Video OBD products

October 11, 2012
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The telecom value added service provider company – Netxcell Limited has added enhanced features to its interactive voice response (IVR) and Video OBD products.

Last year, the company launched Video OBD (outbound dialing) for the 3G market Single IVR, an advanced interactive voice response technology platform. It has now made changes to its IVR Module and OBD product by adding a number of new services. The additional features offered by the company will enhance the customer loyalty by offering better connectivity and will also enable the telecom operators in analysing the impact of the particular campaign or promotion which plays an important role in adding to the top lines of the telecom operators.

The new version of Video OBD is more interactive and can support multiple audio and video codes which will help telecom operators in bringing a greater range of 3G handsets into the ambit of Video OBD services for a greater penetration which in turn results in better revenue. It will also enable the operator to run video contests and promotions of movie trailers as well in a much better manner as the subscribers will be able to visually experience, interact and participate in a virtual contest environment and get a feel of new movies to be released at the comfort of their handsets.

IOBD is an inbuilt module of the OBD product portfolio of Netxcell. This new addition enables querying the core network elements of the operator to identify the subscriber location. Another prominent version, Intelligent OBD is designed to deliver instant alert and call patching in much shorter time duration than currently possible These features enables the telecom operator to recognise when a subscriber latches onto a network and then help the system to connect the call accordingly. This will help in increasing the contact percentage, thus enhancing the productivity of a marketing campaign. It also supports the telecom operator through a number of new services like customer profiling, segmented campaigning, user behavior analysis, business intelligence module.

Improved IVR has additional important features like call patching and call conferencing which will enhance the overall user experience. It will also enable subscription based IVR services, SMS notification, IN activations through IVR, information based IVR services to cater to the market. These additional services will strengthen the competitiveness of Netxcell IVR module.

Commenting on the new launches, “Debasis Chatterji, chief executive officer, Netxcell Limited, says, “Our focus is to continue delivering year on year excellence to our clients through innovation and hence IVR and VOBD are the areas where we have innovated. These additional features in these products will add significant value to our customers and will strengthen our position in the market as the innovators. We constantly strive to bring in the flexibility and scalability to our products and solutions that will enable us to penetrate into newer markets thereby enhancing growth for the company.”


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